How Aero Design Transformed PFAC’s Outdated Website into a Secure, Professional Platform That Reflects the Integrity of California’s Fiduciary Community
overview
The Professional Fiduciary Association of California (PFAC) supports licensed fiduciaries through education, advocacy, and a statewide network of professionals. When PFAC came to Aero Design, they had a website that was functional—but far from user-friendly. Originally developed by a team without UX or design expertise, the site had become difficult to navigate, visually inconsistent, and frustrating for both members and administrators. PFAC needed more than a facelift—they needed a digital experience that truly supported their members, elevated their brand, and aligned with the professionalism of the fiduciary community.
challenge
PFAC’s existing website was bloated with disorganized content, unclear navigation, and legacy code that made even small updates burdensome. Key features like membership management, event promotion, and continuing education were scattered across disconnected pages, often with conflicting messages or outdated interfaces. The design did not reflect the credibility or care expected in a fiduciary-led organization, and the user experience fell short for professionals relying on the site for compliance, credentialing, and connection. PFAC needed a clean, accessible, and modern site tailored to the unique workflows of their industry.
our approach
We began with a full content and UX audit to understand what was working, what wasn’t, and what PFAC members actually needed. From there, we rebuilt the site architecture from the ground up—prioritizing clarity, ease of navigation, and logical pathways for professionals seeking resources, credentials, or upcoming events. Our design team introduced a refreshed brand aesthetic that emphasized trust, professionalism, and approachability. On the development side, we streamlined backend processes and created flexible content templates that empower PFAC staff to manage updates quickly and confidently, without technical assistance.
results
The new pfac-pro.org has significantly improved engagement, usability, and administrative efficiency. Members can now easily locate credentialing requirements, register for events, and access continuing education resources. The site better reflects the professionalism of the organization and instills greater trust among prospective members and partners. For PFAC staff, the new backend simplifies daily tasks and reduces reliance on outside tech support. This transformation underscores how Aero Design helps associations reclaim and reimagine their digital spaces—especially when starting from a site that didn’t get the foundation right the first time.