Benjamin Fajen

How Associations Can Elevate Online Engagement Through Smart, Human-Centered Web Design

As the owner of a web development firm that supports associations and nonprofit membership organizations, I’ve seen a huge shift in how member engagement happens. What used to revolve around annual in-person conferences or chapter meetups is now happening online—in webinars, virtual trainings, online forums, and hybrid events.

But just because something happens virtually doesn’t mean it’s meaningful.

How to Use Game Mechanics to Drive Engagement—Without Feeling Like a Game

As the owner of a web development firm that supports associations and nonprofit membership organizations, one of the most consistent questions I hear is:
“How can we get members to actually use what we offer?”

You might have a great online resource center, professional development webinars, advocacy campaigns, or mentoring programs—but participation can lag. That’s where gamification comes in.

How Associations Can Use Smart Web Strategy to Build Loyalty That Lasts

As the owner of a web development company that partners with associations and nonprofit membership organizations, I often start client conversations with this question: “What does your member’s journey look like online—from the moment they join to the day they renew?”

Surprisingly, many organizations haven’t mapped it out. They know they send a welcome email. They know renewal reminders go out. But everything in between is often reactive, generic, and disconnected from the member’s actual experience.

Why Smart Planning + the Right Tech = Stronger Member Relationships

As the owner of a web development firm that works exclusively with associations and nonprofit membership organizations, one of the most common challenges I hear from clients is: “How do we keep members engaged throughout the year—not just at renewal time or around our annual conference?”

In my experience, the answer isn’t just more content or more emails. It’s structure. Specifically, a well-planned, 12-month engagement calendar backed by the right digital tools.

Insights from a Web Development Company Owner Supporting Non-Profit and Association Growth

As the owner of a web development firm that works exclusively with associations and mission-driven non-profits, I’ve had the privilege of supporting dozens of membership organizations across a range of sectors—from professional societies to advocacy groups to charitable networks. No matter the focus, one truth is universal: data-driven decision-making separates growing associations from those just getting by.

What I’ve Learned as a Web Developer Supporting Membership Organizations

As a web developer who supports associations and nonprofit membership organizations, I spend a lot of time behind the scenes—integrating systems, setting up automation, and building dashboards that help clients manage their communities more efficiently. One challenge that comes up consistently across every sector I serve? Member lapse and re-engagement.

Insights from a Web Developer Helping Associations Strengthen Their Digital Message

As a web developer specializing in membership websites for associations and non-profits, I’ve seen one pattern repeat over and over again: organizations put a huge amount of effort into their mission, programming, and events—but when it comes to their website, they struggle to communicate why someone should become a member.

The issue isn’t lack of value. It’s clarity.

How Thoughtful Tech and Design Choices Empower Scalable, Inclusive Membership

As a web developer working with associations and mission-driven membership organizations, I’ve had a front-row seat to how technology shapes the member experience. One of the most important (and often overlooked) elements of a successful membership site is the tiered membership model.

Insights from a Web Developer Supporting Non-Profit and Association Clients

As a web developer working closely with associations and membership-driven non-profits, I often find myself at the crossroads between technology and strategy. One of the biggest trends I see across nearly every organization is the growing concern around how to attract and retain younger members.

How to Keep Transparency, Ethics, and Empathy Front and Center When Using AI

As non-profit membership organizations embrace artificial intelligence (AI) to improve operations, personalize engagement, and increase impact, a new priority is rising: trust.